When the world’s leading sportswear and sporting goods company NIKE approached us, they had a specific goal in mind: reinforcing the young and dynamic brand DNA throughout their major European retail and flagship stores.
Mood started off with a tailor-made playlist with programs adapted to the daily rhythms of the stores. Exciting technologies like the fuelband were supported with visual content across Nike’s major retail stores in Europe.
In order to actively communicate with consumers, our Shazam in StoreTM solution delivered an engaging mobile experience in the Sydney flagship store. Last but not least we used our Lift and Learn technology to educate people about product features in a new and exciting way.